They stormed the site with reviews and positive memes that ignited a social media battle with competitor Chick-fil-A. Immediately after announcing a new sandwich, the brand’s most loyal advocates took to Twitter. Take, for example, a Popeye’s chicken sandwich campaign. Brand advocates tend to be loyal and actively recommend your brand to others. Whether it’s giving your company an organic shoutout on their social media channels, sharing your content, or leaving a positive review on forums and review sites, there are many ways they can spread the word. They’re a valuable asset, so taking great care of them should be a priority.
Nurture brand advocatesīrand advocates are customers who voluntarily elevate your brand through their own word-of-mouth marketing. Meaningful referral incentives will make your customers want to spend time thinking about who in their network could be a good fit for you.
While a $5 gift card to a local coffee shop may suffice in some situations, the incentive should always align with how much your company stands to benefit from the addition of each new customer. You might consider offering incentives like gift cards, product giveaways, discounts, cash, and loyalty points toward future purchases.ĭepending on the type of products or services you’re selling and the value of an average customer, you should think critically about how you want to reward your existing customers for referring new business your way. It needs to be substantial enough to compel your customers to go out of their way and send prospects back to your front door. But remember, a strong referral program is one that offers a valuable incentive. Referral programs are a great way to spread the word about your company by incentivizing existing customers. But when you formalize the process and launch a referral program that articulates this opportunity to your customers, referral leads are easier to track, streamline, and maximize. Launch a referral programĮven your most satisfied customers may not think to send referrals your way. Starbucks ran the #WhiteCupContest to drive UGC. Then you can jump-start the competition by getting a few of your most vocal customers or local influencers involved in spreading the word through their communities. Plus, by harnessing our innate desire to compete with others, you can come up with a win-win campaign idea that’s fun for your customers and spreads the word about your business organically. The idea is to make it a fun and rewarding way for people to post content featuring your brand on their social media pages. One clever way is to run a contest or campaign that encourages and incentivizes your customers and followers to share user-generated content with their social media networks. So how do you encourage your customers to create user-generated content? Not only does it add to the credibility of your business, but it also lets you reach more people in a cost-effective manner. It’s the equivalent of word-of-mouth marketing on social media. Encourage user-generated contentįor the uninitiated, user-generated content (UGC) is content in the form of social media posts, videos, blogs, and other digital content pieces about a brand-posted by consumers. Here are five actionable strategies you can use to increase your referrals today. But that’s not how it usually works.Īs a small business owner, you need to actively (and thoughtfully) encourage your happy customers to spread the word about your brand and refer new clients. It’s tempting to simply do your best, sit back, and have your customers refer new business from their friends and family organically. 5 actionable strategies for more word-of-mouth referrals They are and will always be one of the most effective ways to drive new customers and grow your sales.
What does this mean for small businesses? Never underestimate the power of word-of-mouth referrals. Similarly, 83% of consumers heed suggestions from friends and family more than all other forms of advertising. Ultimately, no amount of advertising, marketing technology, or promotional efforts even come close to the impact word-of-mouth referrals have on purchasing decisions, according to a 2019 Small Business Marketing Report from QuickBooks and LinkedIn. And that’s one of the most powerful marketing tools a small business owner can wield. When customers are compelled to share a positive experience with a company with their friends or post about it on social media, you know they were genuinely pleased.
0 kommentar(er)
